Trailblazing Career Development

Our mission is to transform aimless students into self-driven challenge pros.

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The next generation of jobs won’t be made up of professions


When Jean-Philippe Michel, an Ottawa-based career coach, works with secondary school students, he doesn’t use the word profession. Neither does he focus on helping his young clients figure out what they want to be when they grow up—at least not directly.

For him, there's really no such thing as deciding on a profession to grow up into...


The Challenge Cards

The innovative Challenge Cards shift student's attention from job titles to the challenges, problems, and opportunities that exist in the world. Learn more about this powerful shift below:

Single Challenge Card Deck
  • Look Beyond Job Titles

    Help students learn that they don’t need to choose one job title for their rest of their lives.

  • Discover Opportunities

    Show them important challenges they can work on, and they will learn that the world needs them.

  • Get Results

    Inspire students to create a purposeful future through an innovative, engaging process.

  • Flip the Model

    After choosing a challenge, students find companies, people, career paths and education programs that line up with their interests. In this way, they ‘flip’ the traditional career development model.

Universities using the Challenge Cards

Whose life do you want to change?

We empower teachers and parents who want to help students reach their full potential. Are you an innovator who is looking for a better approach? We have the tools to help you.

How to Use the Challenge Cards

The start of an extraordinary career.


What people are saying about SparkPath and the Challenge Cards.

How do we convince young people to think seriously and in the right way about their futures at a time when it will do the most good? JP Michel's SparkPath may just do the trick. By focusing on the goals and the activities that characterize various career paths, and minimizing job titles, SparkPath is engaging and informative.  It encourages young people to imagine their futures creatively and enthusiastically.

JP's passion for career development is infectious! His career development approach has translated into the Challenge Cards developed by his company, SparkPath. The unique challenge approach is on point with younger generations- the tool is refreshing, simple and easy to use. I highly recommend the Challenge Cards for use in one-on-one career counseling sessions as well as group and classroom settings.

SparkPath helped our son to work through his first career decision... This experience... will no doubt serve our son well for a life-time. This type of reflection, discernment and decision making is a life skill... our son... not only feels good about his decision about University but also now has an experience in applying a methodical approach to this type of decision.  

My 17 year old daughter came home with an 87% on her grade 12 biology test. You helped her identify how she wants to contribute to the world.  She has a better sense of hope for the future, pride in her accomplishments and self confidence.

Thanks so much for directing me to the place I needed to go, I've learned so much about myself and I'm excited to see where it takes me in the future.